This is a great presentation by Jesse Schell which covers how Facebook and Facebook games changed the paradigm.
It also covers convergence and divergence and his vision of the future being based on a point rewards system.
This short video was a commercial job completed by Films on the Fly and was used by the Easy Cleaning company of South Australia to quickly and easily explain how to use the cleaning products their users had just purchased online.
Linkr #1 : Car Park Seed Film
A guy wanders around an empty car park.
This is the first film in a Multipath Tree. However you will need to wait until the Multipath Storytelling platform is released to enjoy the whole story.